Brand Kit

The Pink Tote Co. Brand Assets

Download our logo files and reference our brand colors for consistent use across all materials.

Logo Files

Horizontal Logo

Primary logo — use in headers, email signatures, and most placements.

Horizontal Logo (Dark Surface)

Use on dark or charcoal backgrounds.

Primary Pink

#E91E8C

Buttons, CTAs, highlights

Light Pink

#FCE4F3

Backgrounds, secondary fills

Accent Pink

#FF6BB5

Hover states, accents

Charcoal

#2b2b2b

Footer, dark text

White

#FFFFFF

Backgrounds, reversed text

Headings

Poppins

Bold, SemiBold — used for all headings and display text.

Body

Inter

Regular, Medium — used for body copy, labels, and UI text.